CVB Special Board Meeting


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  7.       
Meeting Date: 07/21/2021  

SUBJECT MATTER:
Receive, consider and act upon Cvent Supplier Partnership renewal to include two-year agreement;
BACKGROUND:
The Cvent Supplier Network allows suppliers to directly connect and establish relationships with more than 74,000+ meeting planners to research destinations and distribute RFP’s. Placing Visit The Woodlands in The Cvent Supplier Network has increased our visibility to be able to be seen on a consistent basis by Cvent’s extensive database of planner users and is a main pathway to receive and distribute RFP’s.

Visit The Woodlands entered into a supplier partnership with Cvent in October of 2016 and has seen increasingly positive results. In a given year, Visit The Woodlands receives between 150 to 230 leads annually through the Cvent platform. 

In addition to the RFP distribution function, Cvent also allows for marketing to planners who are viewing similar destinations during the RFP distribution process along with a complete Microsite promoting the destination to shopping planners. 

Visit The Woodlands staff has seen great results through the partnership with Cvent and recommends continuing to partner with the Cvent database at the Diamond Plus Package level for 2022 and 2023 which would cost $31,178.77 in 2022 and will be $32,737.07 in 2023, as per the proposed agreement included in Attachment "A.". 
RECOMMENDATION
Staff recommends that the Board approve a two-year partnership with Cvent for 2022 and 2023 at the above pricing proposed. 

Attachments
Attachment A - 2021-2023 Cvent Agreement


    

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