CVB Special Board Meeting


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  11.       
Meeting Date: 03/18/2020  

SUBJECT MATTER:
Receive, consider and act upon revisions to the Visit The Woodlands Tourism Development and Host Venue Application and process;
BACKGROUND:
Visit The Woodlands’ mission is “To establish The Woodlands, Texas as a beautiful, lively, and welcoming destination recognized regionally, nationally and internationally for first-class business, convention and leisure travel."

In past years, Visit The Woodlands was authorized to sponsor community activities and events in and around The Woodlands for the purpose of promoting brand awareness and increasing visitors by generating overnight hotel room nights at properties within The Woodlands. In an effort to better align with the mission and vision of Visit The Woodlands as an economic generator focused on overnight hotel room usage, staff recommends adopting a more tourism industry recognized process by creating a Tourism Development Fund. A Tourism Development Fund is a strategic partnership between Visit The Woodlands and groups or events that generate hotel room usage. 

The Tourism Development and Host Venue Application would be focused on supporting first-time, multi-day events or groups that will draw room nights. The process for application would be filling out a short one-page notice of interest. Staff would review the short form and advise the group on working with hotel properties within The Woodlands to set up blocks, promotion angles to drive occupancy and then provide room pick up after the event. The room pick up numbers would be calculated based on number of rooms actualized and multiplied by room rate. The group would receive a portion of the Hotel Occupancy Tax collected on their actualized rooms. 

The Tourism Development and Host Venue Application and Criteria will be reviewed and amended periodically at the sole discretion of Visit The Woodlands Board of Directors to ensure applicants or events considered continue to align with Visit The Woodlands goals and objectives. 

Attached is the proposed Tourism Development and Host Venue Application for review and discussion.
RECOMMENDATION
Approve as presented. 

Attachments
2020 Tourism Development and Host Venue Application
Example of Similar Fund Agreement


    

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