Parks and Recreation Advisory Board


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  AGENDA ITEM: 2.       
Meeting Date: 09/15/2020  
Requested by: Kristy Diaz-Trahan
Submitted By: Kristy Diaz-Trahan, Parks and Recreation

SUBJECT:
INTRODUCTION AND DISCUSSION REGARDING NEW GOLF OPERATOR ANTARES GOLF
RECOMMENDATION:
N/A
EXECUTIVE SUMMARY:

The Town conducted a formal Request For Proposal (RFP) for a new golf management contract. Antares Golf (formerly Billy Casper Golf) was selected. The new contract began July 1, 2020.

BACKGROUND OR DETAILED INFORMATION:

The Town conducted a formal RFP process in January 2020. Five organizations submitted proposals and Antares Golf was awarded the contract in June and officially took over operations July 1, 2020.

Antares Golf has a long history of successfully operating municipal golf courses having 89 courses at time of contract award. Their Arizona presence includes Tucson National, Query Pines, City of Casa Grande and City of Prescott. Antares believes that bringing non-golfers to the property through special events is important to their marketing strategy. They focus on data to make business decisions and incorporate quality assurance programs to include a mystery shopper program.

They will provide golf membership opportunities, daily fee opportunities, player development programs, tournament packages, and community events to name a few. They will provide daily food and beverage offerings to meet the needs of golfers while at the same time have the talent and ability to cater a special celebration event.  

FISCAL IMPACT:
N/A
SUGGESTED MOTION:
N/A

    

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