Board of Directors Regular Meeting Agenda
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Receive, consider and act upon a Host Venue Sponsorship Agreement with the Woodlands Waterway Arts Council for the Woodlands Waterway Arts Festival;
Under the terms of the proposed agreement with the Woodlands Waterway Arts Council, The Woodlands Township provides the venue sites for the Woodlands Waterway Arts Festival of Town Green Park for seven days, including set-up and tear-down and for Waterway Square and meeting room space at Town Hall for Board and planning meetings. In addition, the Township will have the trash and recycling collected by the Council during the event removed from the site at the conclusion of the event, and shall assist in the the promotion of the event. The value of the waived park reservation and meeting room fees is $5,650. In exchange, the Township will be recognized as a sponsor consisting of exposition booth space and logo placement on printed materials and on web pages. The economic impact of the Festival to the Township has not been projected but is an obvious sales tax and hotel tax generator and a benefit to the community.
Since the inception of the Woodlands Waterway Arts Festival, (Festival)Town Green Park and Waterway Square have been provided as the venue at no charge. There has not been an agreement between the Woodlands Waterway Arts Council (WWAC) and The Woodlands Township for the Festival, although there have been sponsorship agreements between WWAC and The Woodlands Convention and Visitors Bureau (CVB). As the venues belong to the Township with established fees and policies for park use, an agreement between the Township and WWAC is required.
The proposed agreement is for a term of five years and formalizes what has actually been occuring for past Festivals and provides WWAC meeting room space at Town Hall. This agreement is very similar to the agreements for the Memorial Hermann Ironman Texas and YMCA Dragon Boat Team Challenge.
The Strong Firm prepared the Host Venue Sponsorship Agreement in conjunction WWAC legal counsel (Attachment A).
Approve the Host Venue Sponsorship Agreement with The Woodlands Waterway Arts Council, Inc. and authorize the President/General Manager to execute the Agreement.
Attachment A - Host Venue Sponsorship Agreement
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