Board of Directors Regular Meeting Agenda


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Meeting Date: 06/22/2016  

SUBJECT MATTER:
Receive, consider and act upon a revised survey instrument and request for proposal for the Resident Survey (C-2016-0127);
FISCAL IMPACT:
The Woodlands Township has $30,000 budgeted for Public Opinion Surveys in the Community Relations budget. As stated in the 2016 budget narrative, this line item is used to gauge public opinion of The Woodlands Township and its programs. This research includes public opinions about development in The Woodlands, public safety, wayfinding systems, transportation, shopping, dining, and other related aspects, specifically geared to services and programs of The Woodlands Township.
BACKGROUND:
The Woodlands Township traditionally conducts a survey of The Woodlands residents approximately every two years for purposes of obtaining resident opinions of services and for use as a budgeting and planning tool. Results are online on The Woodlands Township website. 

In preparation for the 2016 survey, staff reviewed and updated the questionnaire to include most of the same questions as the previous survey. This has several benefits: to allow trending of the information by maintaining the same questions, to speed the process of getting survey results because it will eliminate time spent in approving and testing new questions, and it eliminates costs related to developing and testing new questions. New questions related to mobility and transportation were added in 2014 since this became a new responsibility of the Township. 

The Woodlands Township Board of Directors reviewed the survey instrument as described above at their meeting on April 21, 2016, and reviewed received proposals at the April 27, 2016, meeting. Following discussion at the April 27, 2016 meeting, it was determined that a request for proposal (RFP) should be re-issued following survey revisions to be recommended by a Township created Task Force. 

The Task Force met on May 25, 2016 and reviewed and revised the document, which is presented to the Board for approval to be included with the revised RFP. With board approval, the RFP and draft survey will be posted to the Township’s website in order to solicit bids from market research consultants. The bids will come back to the Board for approval and selection in August, followed by the survey and results, which would tentatively be scheduled for the December board meeting. 

The revised RFP and survey draft are attached.
RECOMMENDATION:
Approve revised RFP and survey draft to be posted to the Township website and distributed.
Attachments
2016 Survey RFP2
Residents Survey Draft Questionnaire
April 2016 Population Report
Demographics


    

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