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  7.       
CVB Special Board Meeting
Meeting Date: 05/15/2019  

SUBJECT MATTER:
Receive, consider and act upon Second Amendment to Advertising Agency Services Agreement with Adcetera Design Studio, Inc. for extension through December 31, 2020;
BACKGROUND:
Visit The Woodlands 2020 Destination Marketing plan will incorporate advertising, international marketing, websites, group sales and cooperative advertising among other opportunities to continue attracting visitors and groups to The Woodlands.

After an extensive Request for Proposal (RFP) process in August 2017, Adcetera was approved as Visit The Woodlands 2018 Advertising Agency of Record with rights to two (2), one (1) year renewal periods without RFP process needed in calendar year 2019 and 2020 by the Visit The Woodlands Board of Directors at the November 15, 2017 meeting.

It is recommended by Visit The Woodlands staff to continue the services of Adcetera as the official agency of record for 2020.
RECOMMENDATION
Approve the Second Amendment to Advertising Agency Services Agreement between Adcetera and Visit The Woodlands for 2020 destination marketing services, and authorize the President to execute a contract in connection therewith.

Attachments
Advertising Agency Service Agreement - Adcetera 2017

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