Common Council Regular Meeting - Includes Action Items


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  Agenda Item No. H.2.       
Meeting Date: 08/02/2021  
Item Requested By: Tim Suan
Staff Contact: Tim Suan
Contact Phone Number: 928.668.0522  
Type of Agenda Item: Presentation w/Action, New Business
This project addresses the below Priority Area(s) and relates to the listed Specific Initiative(s):
  • Support Wickenburg’s expanding reputation as a destination for arts and cultural activities by increasing their presence and the overall number of events downtown.
  • Encourage arts, dining, and retail businesses from other areas of Arizona to consider downtown Wickenburg for future expansion, including through flexibility in Town codes, where necessary.
  • Building on existing studies and plans, create a new downtown strategic and/or redevelopment plan with input from a wide variety of stakeholders.
  • Support workforce development efforts that enable Wickenburg employers to attract and retain top talent, especially in partnership with Arizona@Work: Maricopa County, West-MEC, and the Wickenburg Unified School District.
  • Partner with financial institutions, non-profit entities, and other government agencies to create a menu of options for small business planning and financing.
  • Identify and pursue options for financing needed telecommunications improvements in partnership with private providers.
  • Partner with transportation providers to broaden options for commuters and visitors to get to Wickenburg, including through public transit and aviation.
  • Work to streamline processes for developers of workforce-level housing. Conduct assessments and market research as appropriate to support collaboration efforts that identify and drive expansion of workforce-level housing developments.
  • By all means available, promote Wickenburg as the “Team Roping Capital of the World” and a destination for outstanding arts and cultural amenities, special events, equestrian activities, and healthcare services and careers.
  • Increase the frequency of two-way communication among the Town, economic development organizations, and local businesses, including updates on new policies and resources and surveys to determine business needs.

Presentation, Discussion and Possible Action Regarding Western Maricopa Coalition (Westmarc) Partnership Update - Tim Suan, Deputy Town Manager
WESTMARC—the Western Maricopa Coalition—is a public-private partnership of the 15 communities, the business community and the educational sector in the West Valley of the Greater Phoenix region. WESTMARC was formed in 1990 to address important issues facing the West Valley’s economic prosperity.  Through WESTMARC members connections, collaboration and action, this region is now home to 1.7 million residents, a thriving business community, abundance of education options, and world-class sports and entertainment amenities.
WESTMARC’s three key priorities are to:
  1. Promote the West Valley
  2. Enhance Economic Development
  3. Increase Member Value
WESTMARC membership provides opportunities to interact, learn and communicate through asset tours, networking, key issue committees, information sessions and signature events throughout the year. WESTMARC is committed to our members’ success and to our mission of enhancing economic development and promoting quality of life in the West Valley. WESTMARC communicates the region’s successes through special events, social media, weekly newsletters, website exposure, to name a few.
The West Valley is primed for economic development growth. To accomplish this, WESTMARC is focused on demonstrating the region’s workforce, increased buying power and high quality of life. Successful communication of this transformation means reversing outdated perceptions and re-branding the West Valley.

Maricopa County is the 4th largest county in the nation. Economic forecasts and growth projections show that the economic opportunity for the future of Arizona lies within Western Maricopa County. Over the next 25 years, 49.5% of the growth in Maricopa County will occur in the West Valley. WESTMARC continues to work with regional stakeholders to ensure this community is ready to meet the associated demands.

WESTMARC is a proud partner of the Greater Maricopa Foreign Trade Zone, serving as the administrator and marketing arm for FTZ Zone #277. This economic tool has resulted in the creation of over 1200 jobs since inception in 2012.

Sintra Hoffman is the President and Chief Executive Officer of WESTMARC, representing the West Valley of the Phoenix metro area. She previously served as Assistant Division Director for the Arizona Department of Transportation (ADOT). Her professional background includes over 20 years of experience in local, state and federal government. Sintra led ADOT’s Office of Public Affairs which focused on building and sustaining relationships with leaders in Arizona’s cities, towns, counties, tribes and business community. Prior to her time at ADOT, she spent 10 years with the City of Surprise, serving as the Director of Intergovernmental Relations and Deputy City Manager.

Sintra was recognized by Arizona Business Magazine as one of the Most Influential Women in 2016. In 2019, she was nominated by Estrella Mountain Community College as their Education Hero. She has been recognized for her accomplishments in transportation lobbying and problem-solving. She holds a Bachelor’s degree in Business Administration and Master’s of Administration in Public Administration.

Councilwomen Rebecca Rovey serves on Westmarc's Board of Directors
Westmarc Strategic Plan (2018)
Greater Maricopa Foreign Trade Zone
Westmarc- Workforce
Westmarc- Quality of Life

Form Review
Form Started By: Tim Suan Started On: 07/08/2021 07:45 AM
Final Approval Date: 07/27/2021


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