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  Item No. 20.       
Meeting Date: 01/09/2020  
COMMITTEE: Legal  
CONTACT: Aaron Holloman CHAIR: Judy Stubbs

ACTION REQUESTED:
Consider recommending approval of agreement for Advertising and Marketing Services with 3 Advertising. (Stubbs/Jennings)
BACKGROUND:
Initiated by: Juanita Jennings 
 
RFP 20-002 sought proposals for Advertising and Marketing Services. At its November meeting City Council adopted the evaluation committee’s recommendation to award the RFP to 3 Advertising to allow the negotiation of a contract. This is the final approval of that agreement.
FINANCIAL CONSIDERATION
The RFP was written with a total of $235K which is approved in the budget for FY2020 by City Council. The budget breakdown for this contract is as follows:
 
• Tourism $110K 
• Flyroswell $100K 
• Airport Rebrand Design $5000 
 
The funding for these efforts is allocated in the Lodgers’ Tax fund. Additionally, a combined budget included in the total budget was allocated out of the general fund in the amount of $20K for Roswell Police Department & Fire Department Recruitment efforts. This too is approved in the FY2020 budget. Other advertising dollars will be included based on department budget approvals set forth by City Council for FY20 budgets. 
LEGAL REVIEW:
The City Attorney has reviewed the agreement. 
 
Contracts and Agreements generally require Council approval before adoption.
BOARD AND COMMITTEE ACTION:
This item did not go to the Legal Committee due to lack of a quorum.
STAFF RECOMMENDATION:
Consider recommending approval of agreement for Advertising and Marketing Services with 3 Advertising.
Attachments
ATT 1 Contract
ATT 2 Exhibit A


    

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